Online reputation management is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media.
Let’s imagine a situation. You had a great meeting with your client and you submitted a powerful proposal to him. After the meeting, the client decides to do a Google Search for your company’s name. At the 2nd position in the SERPs there is a link to a Forum. Upon clicking the link the client then finds a posting by a disgruntled customer that claims to have had a bad experience with your company. Now, Is that posting going to taint opinion of your company in the minds of the client & risk losing the client ? Chances are high it will.
Was that a legitimate complaint? Is it a impersonating competitor of yours ? Or was it a highly demanding client and they have decided to seek revenge? Anyone in the world might have had a bad experience with a client, co-worker, or even an employer at some point in their life. The difference today is that rather than resulting in a bit of gossip around the office, that type of run in could now result in Search engine results that may damage your Business reputation.
What stake holders of a company like customers, business partners, vendors & even ex-employees are saying about your company in the Blogosphere, Community forums, Vlogs, Podcasts, Social bookmarks, News groups & Social networking sites is indexed by the Search engines Spiders faster and is then retrieved by the people who navigate the World Wide Web. By recording the buzz that is generated in the Social media about your company, we will let you know the issues and opinions that the different stake holders of your company face. We will then participate in the discussions in the Social media to generate goodwill for your company & thus removing bad publicity. This is also known as Online Reputation Management.
Maintaining a positive Online reputation is critical to ensure the success of your online business.
Netsleek’s Online reputation management services will help you beat the competition by ensuring a strong and positive presence in the Search engines. We have the capabilities to mobilize a massive effort to promote a positive online presence for your company. We can even engage in “damage control” to combat any negative comment in Blogs or Review websites about your product or services or website in search engine results.