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Pay Per Click (PPC) Advertising

PPC is a new form of advertising in the New Media i.e., the World Wide Web (WWW). Through a bidding process, you can buy top position on the Search Engine Result pages (SERPs) for specific keyword phrases that you choose. You pay only when someone clicks your Ad, hence it is known as PPC Advertising.

Pay per click is defined as an advertisement used on websites and search engine where advertiser of the ads will pay only if someone perform a click on the ad to visit to their website. So usually the advertiser will bid on keywords which the advertiser thinks that will lead to their website. It can also be determined as sponsored link on search engines which will appear on the side of the search engine results. which is mostly used on advertising, search engine and content sites. ppc depends mainly search engine and the level of competition for a particular keyword.

PPC is the easiest way of connecting with a customer provided you have money to spend on this Advertising. PPC is the Sponsored Links listed on the right side of the natural SERPs. PPC Advertising is the paid equivalent of a SEO campaign.

Search Engine Optimization, Link Building, etc., take time to deliver traffic to your website. However, PPC Advertising can get you traffic and a first page position in SERPs with-in 1-2 hours after registering with a PPC program of a Search Engine.

Google Adwords & Yahoo! Search Marketing (formerly, Overture) are the most popular PPC programs on the WWW.

Netsleek follows a PPC Advertising strategy that takes care of expectation of the Clients & accomplish their Search Engine Marketing targets. The PPC bidding services are tailored to each Client’s needs & the PPC program of a particular Search engine.

Steps of Netsleek’s PPC strategy:


Step 1 - Keyword Research


Step 2 - Creation of Ad Groups


Step 3 - Creating Ad copy


Step 4 - Creation of Landing pages


Step 5 - Geographical Targeting


Step 6 - Bidding


Step 7 - Campaign performance monitoring


Step 8 - Stop non-performing Ads


Step 9 - Expand performing Ad groups, etc.


Google Adwords & Yahoo Search Marketing are the most popular PPC programs on the Web.

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